An exciting development that has arisen due to the collaborative and cross-disciplinary environment within our ARC – IDEAL Hub has been a recently awarded CRC-P, that aims to develop a novel real-time milk sensor for ovulation detection in dairy cows. This CRC-P brings together IDEAL Hub industry partners Biotics and Surgical Diagnostics and academic partners from UTS in a new and exciting project. The new and separate project is led by Biotics, with core technology provided by Surgical Diagnostics, along with scientific expertise from UTS researchers. Prior to the IDEAL Hub, Biotics had no prior collaborations with either UTS or Surgical Diagnostics researchers. The relationship and collaboration between these parties was forged and grew directly from within the IDEAL Hub. Connecting industry and academic partners has been a key focus of hub activities, with an eye on driving novel solutions to industry problems, that increase Australia’s competitiveness and research standing across the globe.